CREATIVE WRITER STRATEGIST SPEAKER TRAINER STORYTELLER
COPYWRITER, ASSOCIATE CREATIVE DIRECTOR AND CREATIVE STRATEGIST ARE SOME OF THE TITLES THAT HAVE APPEARED ON MY CV OVER THE 12 YEARS I'VE SPENT IN AD AND TECH LAND. I'M CURRENTLY A CREATIVE AGENCY PARTNERSHIPS LEAD FOR AGENCIES ACROSS THE MIDDLE EAST, AFRICA, TURKEY AND PAKISTAN, ENABLING EXCITING, BOUNDARY-PUSHING CREATIVE ACROSS THE REGIONS.
IT'S WHAT YOU'VE BEEN WAITING FOR
I KNOW WHAT YOU'RE THINKING...
WHERE HAVE I BEEN
ALL YOUR LIFE?
Creative Agency Partnerships Lead, METAP
Creative Strategy Lead, ZA and PK
Associate Creative Director, Creative Lab
I moved to the fastest growing social platform in 2021, and I've been learning at break-neck speed every day since. I get to use all the skills I acquired in my years in creative agencies to build region-wide creative marketing strategies, produce innovative creative campaigns, and work with my fellow agency creatives to push the creative bounds further than ever before on the ever-advancing platform.
Associate Creative Director
Creative Studio Lead
I started at RAPP Dubai as a Senior Copywriter, working on MetLife Insurance, MG Motor and Emirates Group brands. We won two pitches in the Upfield portfolio during the 2020 lockdown.
In 2021, I was promoted to Associate Creative Director, leading the full creative studio oerseeing both pitch and day-to-day TTL campaigns, including our agency's very first TikTok campaign pitch: a sign for times to come.
On my first day at Havas I joined the pitch team for Fox+ and National Geographic Abu Dhabi, which we were thrilled to win. I also kept busy on quite a few others including
First Abu Dhabi Bank, Veet, Durex, Mortein, and Peugeot.
WUNDERMAN THOMPSON MENA
Wunderman was my introduction to the wonderful sandpit, I mean, Middle East. I was shipped over the pond from South Africa to work on Microsoft, but also got to work on Dubai Tourism, Panadol, Sunsilk, and Nana.
M&C SAATCHI ABEL CAPE TOWN
I spent almost 5 years at good ol' M&C, being inspired by incredible people and working on exciting brands. These included MWEB (telecommunications), 10X (finance and investment), Superbalist.com and Takealot.com (e-comm), Yardley (beauty), Virgin Active, and a number of NGO projects.
JUPITER DRAWING ROOM
(UTOPIA) CAPE TOWN
I spent my first year in the big bad world of advertising as one of the eight 'bright young things' chosen by Jupiter Drawing Room founder Graham Warsop. It is a fresh-talent creative development agency where I worked alongside some amazing minds on a variety of NGOs.
OGILVY & MATHER CAPE TOWN
I spent a wonderful month at the biggest agency in
Cape Town in awe of some of the best talent in the country, learning more than I had in my entire post-graduate copywriting course and making coffee for the Traffic Manager.
1 X CANNES LIONS SHORTLIST 2021
2 X BRONZE DUBAI LYNX AWARDS 2021
2 X ONE SHOW ASIA AWARDS 2021
1 X SILVER CRESTA AWARD 2020
1 X SILVER LISBON AD FESTIVAL AWARD 2020
1 X BRONZE LISBON AD FESTIVAL AWARD 2020
1 X CRYSTAL AD STAR AWARD 2020
2 X BRONZE BOOKMARK AWARDS 2019
3 X MARK LIVES AD OF THE WEEK 2016, 2017, 2018
1 X SILVER CREATIVE CIRCLE AWARD 2018
2 X BRONZE PIXEL AWARDS 2018
2 X GOLD ASSEGAI AWARDS 2017